Contextual Ads at Edge are buzzing around the OTT platforms. To get this perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real time with zero latency and lag-free advertising.
Why Contextual Ads at Edge?
“In advertising, this surge of data will enable deeper insights into customer behaviors and motivations, allowing companies to develop targeted, hyper-personalized ads at scale — but just migrating to 5G is not enough to enable these enhancements. To get this perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real-time with zero latency and lag-free advertising”
Contextual Video Ads Set to Gain
A recent study shows that 86% of businesses used videos as their core marketing strategy in 2021 compared to 61% in 2016. A report by Ericsson estimates videos will account for 77% of mobile data traffic by 2025 versus 66% currently.
Read More about Contextual Ads at Edge in the article covered by Wipro.
https://wiprotechblogs.medium.com/contextual-ads-winning-in-a-5g-world-94dee05b871d
