Hungama

Low-Latency Streaming at Scale

Hungama is a leading Indian media platform delivering music, video, and live streaming to millions of users. Scaling their delivery infrastructure to handle live events without latency or buffering was a recurring operational challenge.

media streaming

live streaming

CDN optimisation

The problem

Challenges

Hungama's streaming infrastructure was struggling with latency, CDN inefficiency, and traffic spikes that degraded the user experience during high-demand events.

Users experienced delays and buffering, reducing engagement and satisfaction.

Traditional CDN approaches could not dynamically adapt to real-time traffic patterns.

Traffic surges during live events and new content releases overloaded their systems.

What we did

Solution

Hungama deployed Nife Edge to enable intelligent CDN optimisation, proximity caching, and adaptive real-time routing across Nife's distributed edge network.

Edge-Based Proximity Caching: Content cached at edge nodes closest to users, minimising buffering.

Dynamic Load Balancing: Automated balancing maintained consistent performance during unexpected spikes.

Real-Time Adaptive Routing: Requests directed to the nearest, least-congested nodes globally.

The outcome

Results

90%

Reduction in latency

Edge proximity routing cut end-to-end delivery latency dramatically.

Seamless

Live event scaling

Platform absorbed traffic spikes without degradation.

Better

Streaming quality

Adaptive routing ensured consistent video quality across device types.

Power your media streaming with Nife. 🎬

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